Tag Archives: bloomberg

The New Face of Crowdsourcing

Crowdsourcing is evolving from exotic to mainstream as it becomes increasingly incorporated into the operations of major information companies, such as Thomson Reuters, Bloomberg, and others, to build and enhance their content collections. In the first phase of crowdsourced labor, … Continue reading


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Is it Better to be Nimble or Smart?

It’s hard to be big and nimble. But at a time when even Google is looking less nimble, Bloomberg is a counter example. For a big company, Bloomberg has been adept at moving outside of its core financial information business. … Continue reading


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Buyers vs. Users

Breakfast cereal makers learned a long time ago that kids are their consumers, but parents are their buyers. To sell a box of cereal, Kelloggs has to convince kids that the cereal is delicious and convince parents that it is … Continue reading


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