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LEE GREENHOUSE
has 25 years of experience building, managing, and consulting to information businesses. He has served on the boards and advisory boards of several information services and technology companies. Read more > -
Recent Posts
Tag Archives: electronic health record

Buyers vs. Users
Breakfast cereal makers learned a long time ago that kids are their consumers, but parents are their buyers. To sell a box of cereal, Kelloggs has to convince kids that the cereal is delicious and convince parents that it is … Continue reading
Tagged bloomberg, electronic health record, electronic medical record, law firms Comments Off on Buyers vs. Users