Our team brings industry experience essential for understanding client businesses, customers, and competitors.

Lee Greenhouse

has 25 years of experience in building, managing, and consulting on electronic information services. Prior to founding Greenhouse Associates in 1992, Lee built and ran information businesses for several major corporations. At E.F. Hutton & Company, he developed and launched Wall Street’s first electronic brokerage service. At IMNET (a joint venture of IBM and Merrill Lynch), he managed the launch of a workstation using satellite delivery of data to money managers, brokers, and traders. He later developed strategies for Citicorp’s entry into various financial information businesses, and then founded a business unit for Quotron Systems that brought trading systems to market. Previously, Lee served as Director of New Electronic Media for IDC/Link Resources, where he led a worldwide multiclient research and consulting program tracking business and consumer applications of new information technologies. He served as a venture partner at Flatiron Partners, a venture capital firm focusing on Internet investments, and serves on the boards and advisory boards of several information and technology companies. Lee holds a A.B. cum laude from Harvard University.