Our team brings industry experience essential for understanding client businesses, customers, and competitors.

specializes in designing, conducting, and interpreting of qualitative research, including brainstorming sessions, focus groups, and one-on-one executive and user interviews. Lorrie has served on the consulting staff of Temple, Barker & Sloane, Inc. (now Mercer Management Consulting) and Walter K. Levy & Robert E. Kerson Associates, Inc. She was also VP, Director of Trends for Young & Rubicam, Inc., and Lead Trends Consultant for Ogilvy & Mather. Lorrie has conducted focus groups and one-on-one interviews for a variety of publishing and online clients, including Routledge Books, Scholastic Publishing, Wolters Kluwer, WebMD, IntraLinks, and PaperExchange.com. Lorrie holds a B.A. in French Literature from Tulane University, an M.A. in French Literature from Harvard University, and an M.B.A. from the Harvard Business School.