Tag Archives: win loss

Why Win-Loss Analysis Belongs in Your Diagnostic Arsenal

Sports teams use game films to review their performance, understand their strengths and weaknesses, and identify ways to improve. Business-to-business vendors rarely have the same opportunities because their sales processes take place in a decentralized environment where such scrutiny is … Continue reading


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Win-Loss Analysis: Simple Insights

Here’s a simple question: Why did your company win or lose its last 50 customers? Surprisingly, even the most customer-focused companies often cannot answer this question with confidence. Market intelligence typically comes via the sales force which may filter, abbreviate, … Continue reading


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