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LEE GREENHOUSE
has 25 years of experience building, managing, and consulting to information businesses. He has served on the boards and advisory boards of several information services and technology companies. Read more >
Tag Archives: epocrates
Are Buyers’ Guides Good Enough?
We wrote recently about Epocrates, the drug information company that is a rare case of a successful advertising-supported business in the business and professional market. It’s worth mentioning another class of ad-supported business information services, buyers’ guides, which is in … Continue reading
Tagged epocrates, globalspec, mcgraw-hill, sweets network, thomas register, thomasnet Comments Off on Are Buyers’ Guides Good Enough?
Epocrates: A Rare Success in Ad-Supported Information
The New York Times recently carried a feature story abut Epocrates, whose free mobile apps for drug dosing and interactions are now used by half of all U.S. doctors, according to the company. Since its founding in 1998, the company … Continue reading
Tagged advertising, doctors, drug companies, epocrates, healthcare, pharmaceutical companies, physicians Comments Off on Epocrates: A Rare Success in Ad-Supported Information