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has 25 years of experience building, managing, and consulting to information businesses. He has served on the boards and advisory boards of several information services and technology companies. Read more > -
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Tag Archives: customer research
Win-Loss Analysis: Simple Insights
Here’s a simple question: Why did your company win or lose its last 50 customers? Surprisingly, even the most customer-focused companies often cannot answer this question with confidence. Market intelligence typically comes via the sales force which may filter, abbreviate, … Continue reading
Tagged customer research, market intelligence, win loss Comments Off on Win-Loss Analysis: Simple Insights