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LEE GREENHOUSE
has 25 years of experience building, managing, and consulting to information businesses. He has served on the boards and advisory boards of several information services and technology companies. Read more >
Tag Archives: comscore
How Online Advertising Works: Lessons Learned
Too much wisdom about online advertising is anecdotal, fragmented, and inconsistent. We were therefore delighted by a presentation by Gian Fulgoni, CEO of comScore, last week at TechWeek in Chicago. As a founder of the company in 1999, Gian has … Continue reading
Tagged chicago, comscore, cookies, gian fulgoni, online advertising, techweek Comments Off on How Online Advertising Works: Lessons Learned