Defined a competitive strategy for a legal information vendor. Though
in-depth interviews with customers and prospects, we isolated and prioritized
the drivers of purchase behavior and recommended steps for our client to sell
more effectively itself within its mature and highly competitive market.
Assessed the e-commerce site of a financial research vendor. Working with a
group of senior managers, we analyzed the effectiveness of the company’s web
site in serving its clients, identified gaps, and proposed concrete steps for
improving the site. These findings were used successfully to win increased
investment in the e-commerce site.
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