Strategic Planning

Guided several clients through Rapid Strategic Planning,™ our process for building a company’s road map. Through this process, management teams were able to establish goals and strategies at both corporate and departmental levels, allocate resources to the most critical projects, and set up milestones for measuring results on an ongoing basis.

A financial services company retained us to develop a strategy for using new technologies to deliver its services to the market. We identified and analyzed the critical business and technical issues in the customer purchase decision. As a result of our recommendations, our client was able to integrate technology into its service offering and gain a high degree of customer acceptance.

A leading professional publisher retained us for a strategic planning effort focusing on opportunities in the healthcare industry. As a first step, our work identified discontinuities that were creating new product opportunities in the industry. As a second step, we helped analyze several potential new product concepts through interviews with potential customers, resulting in the identification of one product that warranted development.

A provider of electronic services commissioned us to shape a strategy to expand into a new market segment. Our work concluded that the critical success factors were both network technology and distribution channels in that market segment. As a result of these findings, our client was able to move successfully into the new market segment.

A publisher of professional directories engaged us to help analyze electronic publishing opportunities. Working closely with the publisher's staff, we identified several ways the publisher could leverage its existing market presence and database content. We also analyzed marketing, production, and distribution costs of expanding from print to electronic publishing.