Recent Engagements

Developed vertical marketing strategies for a business information aggregator. Through our in-depth analysis of user needs, we were able to identify potential opportunities for our client to serve users in several vertical segments.

Advised directory publisher on strategies for transitioning from print publications to online services. Our work assessed the impact of search engines on directories and the evolution of online advertising models.

Analyzed and defined new pricing approaches for several information companies. New technology is changing how customers access information. Our work focused on understanding how those changes impact the value of our clients' content and applications to their customers, and identifying ways to structure pricing so that it is logical and scaleable within a variety of customer usage scenarios.

Validated a new product strategy for a financial information vendor. A leading vendor of market data asked us to conduct in-depth market research with its customers in Europe and the U.S. to ensure that its new product plans were acceptable, and to recommend any changes or enhancements to its plan.

Managed a business planning process for a health information company. The CEO of a major publisher asked us to augment his internal staff and run the annual business planning process. Working with several divisions, our role was to ensure that the company built a cohesive plan integrating key strategies and initiatives at both the corporate and divisional levels.

Defined a product strategy for a reference publisher’s next generation of digital products. Using both online surveys and in-depth interviews with academic librarians and scholars, we identified and prioritized the needs of various higher-education market segments, determined their packaging and pricing preferences, and identified other key product requirements. Armed with these findings, we constructed a product plan targeting the most critical market needs.

Defined a competitive strategy for a legal information vendor. Through in-depth interviews with customers and prospects, we isolated and prioritized the drivers of purchase behavior and recommended steps for our client to sell more effectively itself within its mature and highly competitive market.