Author Archives: Lee Greenhouse

About Lee Greenhouse

Longtime strategy consultant focused on the business of information content, applications, and services.

Are Buyers’ Guides Good Enough?

We wrote recently about Epocrates, the drug information company that is a rare case of a successful advertising-supported business in the business and professional market. It’s worth mentioning another class of ad-supported business information services, buyers’ guides, which is in … Continue reading


Tagged , , , , , | Comments Off on Are Buyers’ Guides Good Enough?

Is it Better to be Nimble or Smart?

It’s hard to be big and nimble. But at a time when even Google is looking less nimble, Bloomberg is a counter example. For a big company, Bloomberg has been adept at moving outside of its core financial information business. … Continue reading


Tagged , , , , , , | Comments Off on Is it Better to be Nimble or Smart?

Why Amazon’s Rivals Are Making Inroads

The book publishing world has been undergoing a big shift. In the beginning, there was Amazon with its world’s largest bookstore. Then came the Kindle, which catapulted Amazon into dominance over e-books. This month, Amazon signed up its first star … Continue reading


Tagged , , , , , , , , | Comments Off on Why Amazon’s Rivals Are Making Inroads

Epocrates: A Rare Success in Ad-Supported Information

The New York Times recently carried a feature story abut Epocrates, whose free mobile apps for drug dosing and interactions are now used by half of all U.S. doctors, according to the company. Since its founding in 1998, the company … Continue reading


Tagged , , , , , , | Comments Off on Epocrates: A Rare Success in Ad-Supported Information

How Online Advertising Works: Lessons Learned

Too much wisdom about online advertising is anecdotal, fragmented, and inconsistent. We were therefore delighted by a presentation by Gian Fulgoni, CEO of comScore, last week at TechWeek in Chicago. As a founder of the company in 1999, Gian has … Continue reading


Tagged , , , , , | Comments Off on How Online Advertising Works: Lessons Learned

Buyers vs. Users

Breakfast cereal makers learned a long time ago that kids are their consumers, but parents are their buyers. To sell a box of cereal, Kelloggs has to convince kids that the cereal is delicious and convince parents that it is … Continue reading


Tagged , , , | Comments Off on Buyers vs. Users

How Wrong is Your Business Plan?

All business plans are wrong. It’s just a question of how wrong. It’s especially true in rapidly changing markets, such as information services, where the impact of technology is often unforeseen. Since we sometimes help clients write business plans, this … Continue reading


Comments Off on How Wrong is Your Business Plan?

Lessons from the Demise of Google Health

In a rare admission of defeat, Google announced it is shutting down Google Health due to poor adoption by consumers and physicians. The big lesson here is one that applies to many information businesses: You’ve got to understand in excruciating … Continue reading


Tagged , | Comments Off on Lessons from the Demise of Google Health

Two Models for Customer Support

Let’s face it: Customer support isn’t sexy. No one ever made history by inventing a new type of customer support. But some of our recent work shows that customer support can have an enormous impact on customers – not just … Continue reading


Tagged , , , , | Comments Off on Two Models for Customer Support

What Businesses Can Learn from LinkedIn

This post is not about LinkedIn, the IPO. It is about LinkedIn, the company, which is a textbook example of what makes a great information company. It has a combination of characteristics that are rarely found together in a single … Continue reading


Tagged , , , | Comments Off on What Businesses Can Learn from LinkedIn